GU Xing-quan1,YU Ke-hong2 , ZHANG Xiong-wen
(1.Physical and Military Division, China Jiliang University, Hangzhou 310018,China;
2.Department of Physical Education, Normal College, Zhejiang University, Hangzhou 310028,China;
3.Department of tourism,, Zhejiang province, Hangzhou 310009,China)
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Abstract: Developing skiing tourism in Yangtze River Delta Region, there are not only superiority and opportunity but also inferiority and threats. In order to realize the sustainable development of skiing tourism, this paper, taking ANJI in Zhejiang province as an example, has an analysis of the development of skiing tourism with the SWOT method. And the corresponding strategy is put forward according to this analysis in this paper.
Key Words: skiing tourism; SWOT Analysis; Yangtze River Delta Region
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